Welcome to Digital Analytics Developer.

This site contains a growing body of articles covering three broad themes:

  1. What do you need to know to begin a successful career as a Digital Analytics Developer?
  2. What does a modern Digital Analytics implementation in Adobe Analytics look like?
  3. How can a modern Digital Analytics implementation be delivered using Adobe Launch?

Those three questions throw up a host of their own questions that this site also addresses:

  • What is a “Digital Analytics Developer”?
  • Why would someone want to be one?
  • What do they do day-to-day?
  • What distinguishes a “modern” Digital Analytics implementation from any other type?
  • Adobe Launch?

Read on for the answers to all of this and more.