Welcome to Digital Analytics Developer.
This site contains a growing body of articles covering three broad themes:
- What do you need to know to begin a successful career as a Digital Analytics Developer?
- What does a modern Digital Analytics implementation in Adobe Analytics look like?
- How can a modern Digital Analytics implementation be delivered using Adobe Launch?
Those three questions throw up a host of their own questions that this site also addresses:
- What is a “Digital Analytics Developer”?
- Why would someone want to be one?
- What do they do day-to-day?
- What distinguishes a “modern” Digital Analytics implementation from any other type?
- Adobe Launch?
Read on for the answers to all of this and more.