Background “Bot traffic” is a fairly generic term for any unwanted traffic; the reason for using the word “bot” (a…
Background The Adobe Analytics AppMeasurement library (the code that compiles and sends the hits that record Visitor behaviour and experience…
Background As an Adobe Analytics implementation becomes more useful, the data it produces comes under greater scrutiny. It is useful…
Introduction This article lists some topics and subjects that a Digital Analytics Developer (D.A.D) will need to be familiar with.…
This article will outline a number of terms and work towards a basic definition of “Digital Analytics Developer”. The article…